If You Want to Start A Coaching Business Use Articles to Market It by Stephen Beck
For anyone looking to start a coaching business you know one of the main challenges is client acquisition. By writing articles including in them a hyperlink directed to your website this is one strategy to overcome this challenge. The link should be included in what is known as a resource box as this is how you promote your business in articles. Ideally you want to have the link display as a keyword or phrase for your coaching business. Like this:
John Smith is an author speaker personal success coach who specializes in working with you one on one to achieve your goals. to learn more about his personal coaching program visit his website today
The term personal coaching in this case would be displayed as a hyperlink because this term is likely what someone searching on the internet for coaching would look for in a search engine.
After clicking on your website link the next step is to get the prospect to become a potential coaching client. Most people that start a coaching business provide complementary consulting sessions to give the prospect a taste of what they have to offer. You can do the same when they sign up for their session you can also offer any products that you might sell to them.
After writing several articles you want to submit these articles to different ezine article directories online. There is key reason why you should do this. Other webmasters use articles to populate their own websites. The promotion of your link is the price they pay to post your article. Besides the traffic you get from that link you also get a link to your website. Website links are one of the determining factors for search engine rank position for the keywords phrases in your market.
So here is how the strategy works as a review. Once you start a coaching business you get clients by writing articles promote those articles through the various directories. The directories as well as the webmasters that use your article will link back to your website. The resource box you created along with the article promotes your coaching business. Every website that you submit your article to along with the websites that use your article provides a link. So if you get 200 websites to use your article you get 200 links from those websites to your website.
Always remember article marketing is powerful technique for bringing more website visitors to you. Article marketing also creates one way links to your website based on your keywords. These two benefits will help you to build up your clients as you start a coaching business.
Stephen Beck teaches families how to begin a real home business 8weekstoprofits. com. Go grab his 3 free videos at 8weekstoprofits. com so your family can begin your internet marketing business 8weekstoprofits. com internetmarketingbusiness. htm today. If You Want to Start A Coaching Business Use Articles to Market It
